Lunchbox™ Shopper Engagement Solutions

Description:

Lunchbox partnered with Axe and the newly launched Vevo.com to bring Drake to the Axe Lounge at Liv in Miami Beach. The Drake Live @ Axe Lounge performance was the first partner-branded content in Vevo’s short history. Drake’s concert at Liv at Fontainebleau was shot by the Lunchbox team and edited to include performance footage, audience interaction and Axe brand presence within the venue. By shooting the performance using a raw, somewhat unpolished style and launching it on the new music content platform, the concert feels more like a true, one-of-a-kind performance and less like a branded video, thereby making it more sharable and viral.