Lunchbox™ Shopper Engagement Solutions

Description:

Launching a new feminine care brand targeted at younger consumers is quite a task. The Lunchbox designed U By Kotex Brand Engagement page stepped up to the challenge by educating shoppers on the truth about their periods. Using a highly engaging "Myth or Fact" quiz, U By Kotex debunked false rumors and verified those proven to be true. Shoppers learned about the U By Kotex products, were able to select a free sample and also download a journal iPhone app called MeDaily. This comprehensive app helps them track their cycle and daily lives, while acting as a personal journal that allows them to upload images, songs and entries to their social networking circles.