Lunchbox™ Shopper Engagement Solutions

Description:

Problem to Solve

Sony’s breadth of products intersects the world of electronics, movies, music and PlayStation -- providing lifestyle solutions and entertainment for everyone. So how do you create a commerce focused brand experience that tells the story of the variety of Sony products in a fun and easy-to-understand way?

Lunchbox Solution


Lunchbox created an easily shopable yet highly engaging online storefront that got the shopper to experience all that Sony has to offer. Clear navigation gets mom where she needs to go and makes great use of informational videos -- showing how to choose an HDTV, the latest PlayStation game trailer and new movie releases.