Lunchbox™ Shopper Engagement Solutions

Description:

Problem to Solve

How do you make family movie night special again? Can you actually increase brand equity AND customer acquisition for both Unilever and Walmart?

Lunchbox Solution


Lunchbox created Moviecenter, a digital & in-store engagement platform designed to increase awareness of Unilever food brands and the latest DVD and Blu-ray releases in movies and television at Walmart, both online and in-store. With a plethora of titles available on a variety of sites, Moviecenter helped the number one seller of DVDs build credibility among the competition, while providing Unilever integration between family entertainment and their variety of food products. By offering exclusive video content only available on walmart.com and providing an integrated partnership via graphics and video content, a new evergreen activation was born.