Lunchbox™ Shopper Engagement Solutions

Description:

How do you promote new flavors of gum that have no flavor description? Lunchbox created this Flash Brand Engagement Page with social media overlay and online media placement to drive awareness and conversion of the new React 5 gum by Wrigley. The Brand Engagement Page educated shoppers about the two new React 5 flavors by putting them through a series of Rorsach tests to determine which variant of React 5 was right for them. Shoppers were then sent in-store to purchase the product and come back online to enter their on-pack code for a free music download from a handpicked list fitting the vibe of each React 5 flavor.