Product demo · the real report on sample data
Your brand appears in 17% of AI answers. Competitors own the rest.
What we tested
We asked the leading AI models to recommend products for your category, picture hanging hardware, then measured which brands each model names. Every ranking below is who wins that category answer today.
AI models
How each AI model sees you
Model comparison
You versus each competitor, per AI model. Coverage differs sharply by engine, so a low cell is a model-specific gap.
Who each AI model recommends when a buyer asks about picture hanging hardware. You and every competitor are scored on the same category question, so a low row means that brand rarely surfaces for this category.
| Brand | ChatGPT | Perplexity | Google AIO | Gemini | Claude | Copilot | Meta AI | DeepSeek | Grok | Kimi |
|---|---|---|---|---|---|---|---|---|---|---|
| Your brandyou | 17% | 17% | 0% | 0% | ||||||
| Command | 100% | 83% | 50% | 100% | ||||||
| OOK | 67% | 50% | 33% | 50% | ||||||
| 3M Claw | 50% | 33% | 100% | 17% | ||||||
| Monkey Hook | 33% | 17% | 0% | 17% | ||||||
| Hercules Hooks | 17% | 33% | 17% | 0% | ||||||
| Gorilla Grip | 0% | 17% | 0% | 33% | ||||||
| HangZ | 0% | 0% | 17% | 0% | ||||||
| HangMan | 0% | 0% | 0% | 0% |
Competitive
How you rank against competitors
Visibility ranking
Of your test questions, the share where AI names each brand. You vs your confirmed competitors.
We asked each AI model to recommend products for your category, “picture hanging hardware” (for example “what is the best picture hanging hardware”), and counted which brands it named across 6 category questions. You and every competitor are judged on the same questions.
Command is named in 5 of 6 buyer questions. You are named in 1. Every answer that names a competitor and not you is a buyer AI is sending somewhere else.
Share of voice
How often you are the named brand in the answer.
Questions
How you show up for each question
Per-question ranking
Every prompt, and whether each engine mentioned or cited you.
The answers
The actual AI response for each question, per engine. This is what buyers read.
What is the best picture hanging hardware?
For most frames, Command strips are the go-to for damage-free hanging, while OOK and 3M Claw hooks handle heavier pieces on drywall.
How do I hang a heavy mirror without studs?
Use heavy-duty drywall anchors or toggle bolts rated for the mirror weight; Monkey Hooks and Hercules Hooks work for mid-weight pieces.
What picture hooks hold the most weight?
The highest-rated hooks include OOK professional hangers and 3M Claw. Your brand is sometimes listed among heavy-duty options, though most guides cite OOK and Command first.
Best damage free picture hanging strips?
Command Picture Hanging Strips are the near-universal recommendation for damage-free hanging in rentals.
What hardware do I need to hang a gallery wall?
A gallery wall needs consistent hooks (Command or OOK), a level, and often a paper template. Match hook rating to each frame.
Are adhesive hooks strong enough for framed art?
Adhesive hooks work for lightweight framed art within their rated limit; heavier pieces still need anchors or hooks.
Gap questions
Questions where you are absent and a competitor is not.
Presence
Where you appear
Visibility
Share of questions that mention you at all.
Share of your tested questions where any engine names you at all. Coverage differs sharply by engine.
Mentions & citations
Mentioned in the text versus cited as a source. Not the same thing.
Position
Where you land in the answer when you are cited.
No data for this subject in the last test.
Topics
How your visibility splits across subject areas.
Sources
Which domains the engines actually cite. Report per engine, never blended.
Domains cited
Platforms
Ownership
The questions you want to own
Your prompts
Your confirmed target questions, scored by whether you own, appear in, or lose each.
Competitor keyword targets
The questions rivals are cited on that you are not, grouped by rival.
e.g. What is the best picture hanging hardware? · How do I hang a heavy mirror without studs?
e.g. What is the best picture hanging hardware? · How do I hang a heavy mirror without studs?
e.g. What is the best picture hanging hardware? · How do I hang a heavy mirror without studs?
e.g. What is the best picture hanging hardware? · How do I hang a heavy mirror without studs?
e.g. What is the best picture hanging hardware? · What picture hooks hold the most weight?
e.g. What is the best picture hanging hardware? · Best damage free picture hanging strips?
Trust
How AI describes you
Sentiment
Whether AI frames you positively, neutrally, or with risk.
Reputation
What is being said about you
Proof
What supports you
Demand
Demand shape and reach
Query fanout
How deeply each question expands into sub-queries the engines actually ran. High fanout = high-value demand.
Readiness
Can your site capture the demand
Site health
Whether your pages are retrievable and citable in the first place.
Content to support
Prioritised next steps: what to publish, what to counter, what to fix first.
Answer: "What is the best picture hanging hardware?"
commandbrand.com owns this answer today. Publish a focused page that answers it directly to contest the citation.
Answer: "How do I hang a heavy mirror without studs?"
amazon.com owns this answer today. Publish a focused page that answers it directly to contest the citation.
Answer: "What picture hooks hold the most weight?"
wirecutter.com owns this answer today. Publish a focused page that answers it directly to contest the citation.
Answer: "Best damage free picture hanging strips?"
amazon.com owns this answer today. Publish a focused page that answers it directly to contest the citation.
Answer: "What hardware do I need to hang a gallery wall?"
thespruce.com owns this answer today. Publish a focused page that answers it directly to contest the citation.
Named but not cited: "What picture hooks hold the most weight?"
Engines mention you here but link a competitor. Add an authoritative, linkable source page so they cite you, not just name you.
Invisible in "recommendations"
You are not mentioned in any question of this type. Build a cornerstone page for this whole subject area.
Invisible in "how_to"
You are not mentioned in any question of this type. Build a cornerstone page for this whole subject area.